Vivo
Client
Vivo
Project
Brand Guardianship and visual identity refresh (2016).
Credit
Team work developed by Lambie-Nairn.
Rationale
Vivo is the leading telecom company in Brazil and has been in operation since 2003. The brand has gone through different brand evolutions throughout these years, and its latest one was aligned with it's new brand idea and strapline, "Viva Tudo" (Live It All).
In order to reflect the evolution of the brand towards an increasingly digital and multi-platform context, the brand's visual assets were revamped, defining purple as its primary and proprietary colour. The previous 3D brand assets were replaced by an overall flat, simplified design and logo, creating a more modern look and feel, and guaranteeing effectiveness across all communication platforms.
An extended colour palette, new gradients, graphic elements and a new iconography style were developed to allow greater creative flexibility across touchpoints.
