✶ About
A designer on the outside,
an artist on the inside
— and vice versa.
For more than two decades, I have helped build and evolve brands across Latin America, Europe, and APAC, working with organizations including The Coca-Cola Company, Telefónica, P&G, Diageo, Volkswagen, and BBVA, as well as leading consultancies such as Landor, Superunion, Lambie-Nairn, Brand Union and Interbrand.
Working across industries including FMCG, telecommunications, financial services, energy, automotive, aviation, fashion, retail and sports, I specialize in building brand systems, launching new propositions, and translating strategy into scalable design.
My approach combines strategic vision with hands-on creative leadership, helping organizations create culturally relevant brands that drive differentiation, growth, and long-term value.
Skill set
Softwares
Adobe Creative Suite.
Languages
- Portuguese - native
- English - fluent
- Spanish - fluent
Professional experience
- The Coca-Cola Company — Senior Design Manager, São Paulo (2022–2026)
- Landor — Design Director, Singapore (2019–2021)
- Superunion — Senior Designer, Madrid / São Paulo (2018–2019)
- Lambie-Nairn — Senior Designer, Madrid / São Paulo (2011–2018)
- Brand Union — Senior Designer, Madrid (2011)
- Dia Design — Freelancer, São Paulo (2011)
- Pande Design Solutions — Freelancer, São Paulo (2010)
- Samurai — Freelancer, São Paulo (2010)
- Interbrand — Freelancer, São Paulo (2010)
- Twelve Stars — Jr/Mid Weight Designer, London / Madrid (2004–2008)
- Dia Design — Intern, São Paulo (2002–2003)
- Vista Design — Intern, São Paulo (2001)
Education
- AI for Visual Design — Design Lab (2026)
- Strategic Business Acumen for Designers — Design Lab (2025)
- Innovation and Strategy — Harvard, Boston (2024)
- Designing Strategy — IDEO U (2023)
- Digital Branding — Laje, São Paulo (2017)
- Creative Leadership — Miami Ad School / ESPM (2015)
- Branding — INSPER, São Paulo (2015)
- Bachelor of Graphic Design — Mackenzie University, São Paulo (2003)