OMA
Client
OMA
Project
Rebranding pitch for Colombian coffee chain (2018).
Credit
Teamwork developed by Superunion®.
Rationale
OMA is one of the most traditional coffee chains in the Colombian market, whose lack of brand desire and distinguishing positioning, has been challenged by newer players over the past years. Breaking with the past and providing a complete revamp and new positioning was the main goal in this project.
By creating a customer centric brand, we focused on the overall branding experience, where clients could enjoy the pleasure of doing a pause on their routine in order to have a nice cup of coffee, grab a bite or simply chill out in one of their stores.
The logo is based on a simple idea of a timeframe, suggesting to break it in pauses to properly enjoy a moment of pleasure with a delightful coffee. Its geometric and dynamic shape is deconstructed into modular positions and patterns that are used in communications, packaging and retail design.
