Buena Vista

Rationale

Buena Vista Capital is the only fund manager in Brazil focusing on Equities (Shares), Digital Assets (Crypto), and Venture Capital. As human beings, we are motivated to continually seek our life goals, and there are those who face all adversity and risks to achieve them.

As Walt Disney would say, "The difference in winning and losing is most often not quitting." Considering Buena Vista's shareholders traditionally associate their businesses to Walt Disney's characters in metaphorical and subliminal ways, the new symbolism is inspired by Scrat from Ice Age, which represents a persistent attitude of preserving the most valuable asset for him, the walnut.

Through the stylization of the walnut, whose shape alludes to the letter V, the negative space that gives rise to the letter B is created. The final result is a monogram endowed with personality, meaning and modernity, which can be easily identified and applied in different brand touchpoints.