BAPS

Rationale

The origin of the symbol is inspired by the fusion between Brazilianness and internationality, through the composition between a female profile and the map of Brazil.

The face arises from a surprising reconfiguration between Brazilian states, metaphorically aluding to plastic surgery and generating an iconic, unique and representative brand mark of this medical specialty, whose brilliant Brazilian pioneers, such as Ivo Pitanguy, are responsible for the sublime international renown acquired.