Schweppes Mixed
Client
Schweppes
Project
Branding and packaging redesign (2024).
Credit
Teamwork developed by The Coca-Cola Company and For People.
Repositioning a heritage brand for the premium ARTD category
CONTEXT - As consumer behaviors shifted toward more curated and experience-driven social occasions, Schweppes identified an opportunity to expand into the growing Alcohol Ready-To-Drink category with a more premium and culturally relevant proposition.
CHALLENGE - Reposition Schweppes within the ARTD space by:
• appealing to a younger, experience-led audience
• differentiating from mainstream alternatives
• balancing heritage with a more contemporary brand expression
APPROACH - Led the development of a refreshed brand expression for Schweppes Mixed, combining premium cues with a bold and modern visual identity system. The iconic Schweppes sash was elevated through a more refined and confident execution, while a vibrant color palette and dynamic VIS helped create stronger differentiation across packaging and communication touchpoint.
OUTCOME - Delivered a more contemporary and culturally relevant brand proposition, strengthening Schweppes’ presence within the premium ARTD category and expanding the brand into new social consumption occasions.
