Schweppes Mixed
Client
Schweppes
Project
Branding and packaging redesign (2024).
Credit
Teamwork developed by The Coca-Cola Company and For People.
Rationale
Schweppes has reintroduced its Alcohol Ready To Drink (ARTD) line with a new name, positioning, and visual identity system. The brand aims to elevate each drink and moment, drawing on its 240-year legacy.
The classic yellow sash has been updated to premium gold to distinguish ARTD products from non-alcoholic offerings, featuring vibrant, energetic packaging that highlights its heritage founding date. This modernization targets a discerning, cheerful audience, particularly Gen-Z, and is the result of extensive global consumer research. The new brand identity promises an indulgent experience with a youthful, invigorated design.
