Movistar
Client
Movistar
Project
Rebranding (2017).
Credit
Team work developed by Lambie-Nairn.
Rationale
Movistar is the leading consumer Telecom brand in Spain and in several other countries in Latin America. In this highly competitive industry driven by 'value deals' and the 'latest offers', the Telco has to work harder than ever before to gain customer attention and loyalty.
A full-scale restyling of Movistar brand identity was developed, including design and development of all brand touch-points: TV, print, digital, retail, online, vehicles, uniforms, etc. for the 14 countries where Movistar is present.
After redrawing the iconic 'M' symbol, brand assets and illustrations were created from the M's curvy shapes and result in a deliberately cheerful, optimistic and dynamic look and feel. A clean and simple visual toolkit with a distinctive personality, helps create emotional connections, appeal to a younger audience, and engage customers and employees alike.
