Nestlé 50th Anniversary
Client
Nestlé
Project
Nestlé 50th Anniversary logo in Indonesia (2021).
Credit
Teamwork developed by Landor.
Rationale
In one single logo the design embodies Nestlé's commitment to 270 million people across 17,508 islands. Through iconic storytelling, each of the 6 segments within the '0' visualises a different way Nestlé has been a force for good in moving Indonesia forward.
In doing so, the 50th Anniversary logo also represents what Nestlé believe can still be achieved together in the next 50 years — further progressing Indonesia's journey nutrition, health & wellness, sustainably, for all Indonesians.
The iconic illustration becomes part of the visual identity system and is designed to adapt harmonically within Nestlé's corporate communication layout grid. A new set of stationary, collateral publications, advertising campaign, social media posts, merchandising, employee souvenir and brand guidelines were amongst the deliveries for this remarkable project.
