Flashlyte
Client
Flashlyte
Project
Naming, branding and packaging design (2023).
Credit
Teamwork developed by The Coca-Cola Company and For People.
Rationale
A provocative challenger brand in a growing rehydration category, with bold flavors, an electric color palette, and crafted consumer experiences designed to appeal to active consumers looking to live life on the peaks.
Flashlyte hacks the crash by offering rapid recovery as an electrolyte drink, that is carefully designed to hydrate and help you performing at your best. This brand positioning is represented through the stylized F symbol and personalized wordmark, which evoke the recharging effect by featuring an increasing boldness and visibility.
Flavor and benefit depiction are deployed through effective iconography and vivid gradients. Off pack communication is brought to life through the symbol usage as a content holder along with extrinsic imagery and lifestyle photography.
